Gadija Khan is the daughter of a dressmaker, married to her High School sweetheart, and mother of two beautiful daughters. She is an emerging fashion designer and passionately believes that we carve the life we wish to live. Clothing is an embodiment of our self, our image, our hopes and our dreams. Her supportive family is the inspiration for her joyful, creative and expressive lifestyle.
At a young age, Gadija was inspired by her mother’s flare in her fashion business. As she watched her, she learnt to sew, understood design, and appreciated how best to work with clients. Her entrepreneurial spirit emerged during her Matric year at High School. She used her mother’s leftover fabric to make and sell 50 handbags for R30 each in just 2 months.
Gadija’s love of fashion led her from High School to the big world of retail clothing. She enjoyed working on the shop floor as an in-store fashion stylist. She was quickly promoted to Store Manager and then Textile Manager. Excited as she was by the fast pace of life, motherhood proved to be a greater pull.
Family time increasingly became more important to her. Gadija realised that she wanted more time for memories and milestones than being an employee could ever offer. She remembered the excitement of selling the handbags she made at High School and started to feel inspired to return the world of entrepreneurship and fashion. Self-employment and the flexibility to work when it suits give her the best of all worlds: motherhood and family time combined with owning a creative fashion design business. It has been a time of growth and abundance.
Throughout Gadija’s life, she has always been complimented on her handmade clothes and style. She appreciates how difficult and frustrating it is to find modest clothing that looks good, practical and comfortable. This inspires her designs. All designs are made with thought and consideration for women who want modest clothes to live in.
Covid protection kit consists of:
*2 x washable black pleated masks (2layer spunbound fabric)
*1 x perspex clear face visor with headband (supplied flat, easy to assemble)
*1 x 50ml hand sanitiser ( 70% alcohol based)
The NURA Silky Georgette Scarf is 2m long and 75cm wide. The fabric is a polyester georgette with a silky touch. The drape is soft and flowy, perfect for creating both elegant and casual styles.
Hand wash separately in cold water using a mild detergent. Cool to warm iron.
The colourblock track dress is made in a soft premium track suiting fabric. It has a loose comfortable fit with a drop shoulder.
The 'V' insert is set in grey and pink contrast colours.
Dress finished measurements:
Track suiting (unbrushed)
Bedt to hand wash to prevent pilling. Use a mild detergent with no bleach.
Do not tumble dry.
Medium heat setting for ironing.
The #notsoskinny pants is perfect under longer length tops and dresses.
The fully elasticated pants is comfortable around the waist but does not add bulk as it lays flat against the tummy. The waistband fits a little higher in the waist giving you a 'pulled in' feel. The legs is fitted on the thigh and straight down the calf. We promise you'll be back for all the colours.
100% Cotton Sateen Twill with a mechanical stretch.
Gentle machine wash with like colours using a mild detergent. Do not bleach. Do not tumble dry. Warm iron.
This Mesh Jacket is oversized and the comfy to lift your basic loungewear to trendy outfit. The big collar is stylish and adds extra coverage when wearing a turban.
Garment finished measurements in centimetres:
Collar height: 8cm
Stiffened Mesh (synthetic)
Breathable, structured, adds warmth.
Can be machine washed on a delicate cycle with like colours.
Do not tumble dry.
Do not iron.